Lonely Not Alone campaign launches

7th October 2020

a person wearing yellow socks

The second phase of the Lonely Not Alone campaign launches this week, and it aims to raise awareness of, and help to tackle, youth loneliness.

Young people are lonely more often than any other age group, but we don’t talk about it because we don’t think other people will understand or be able to help.

We think loneliness is our fault. But it isn’t. We think loneliness will last forever. But it won’t. It’s hard being lonely, but we’re in this together.

Lonely Not Alone asks everyone to show they care about youth loneliness by wearing yellow socks and sharing their ‘Outfit of the Day’ on social media. Young people who made the campaign say yellow socks are their symbol of solidarity when they feel lonely and look to the floor.

If you want to get involved, simply pick out your own Outfit of the Day featuring yellow socks, snap a pic of yourself and share it on social media with the hashtag #OOTDYellowSocks and tagging @LonelyNotAlone. If you want to, you can also explain why you’re getting involved.

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